Concerned about Easipower’s financial position, Hedley Byrne enquired with National Provincial Bank about obtaining a report from Easipower’s […] Hedley Byrne & Co Ltd v Heller & Partners (1963) C, advertising agency, sought assurances about a client from their bank. Lord Reid. Facts. Hedley Byrne v Heller  AC 465. Hedley Byrne v Heller. The National Provincial got in touch with Easypower’s bankers, Heller & Partners. Hedley Byrne v Heller & Partners 1963 House of Lords JUDGMENT-1: LORD REID: My Lords, this case raises the important question whether and in what circumstances a person can recover damages for loss suffered by reason of his having relied on an innocent but negligent misrepresentation. If Easipower did not pay for the advertising then Hedley would be responsible for such amounts. 28th May, 1963. In this case, Hedley Byrne, an advertising agency, approached Heller & Partners for a credit check on a third company, Easipower Ltd, before carrying out advertising orders on their behalf. Hedley Byrne were a firm of advertising agents. HEDLEY BYRNE & COMPANY LIMITED. Y&R acquires Hedley Byrne, South Africa. 21 Jun 2007. The Appellants, who are advertising agents, claim damages for loss whichthey allege they have suffered through the negligence of the Respondents, who are merchant bankers. Hedley Byrne & Co Ltd v Heller and Partners (1963) ... On this occasion, the appellant advertising agency had taken steps to ascertain the financial credibility of a new client; which while careless in its execution, left them at a considerable loss when the information proved worthless. Young And Rubicam Hedley Byrne has the activity of Marketing Services,Marketing,Advertising,... And is located at 24 ALFRED ST - Cape Town Facts Hedley Byrne & Co Ltd (Hedley Byrne) was an advertising firm. Easipower Ltd (Easipower) submitted a large order to Hedley Byrne. WPP announces that its wholly-owned marketing services network, Y&R, together with Memeza, Y&R's South African empowerment partner, has acquired a 51% stake in Y&R Hedley Byrne (Proprietary) Limited, (“Y&R Hedley Byrne”) a leading South African advertising agency, specialising in retail advertising. Held that the bank was not liable because they had included a disclaimer when giving advice. Hedley Byrne were a firm of advertising agents. In Hedley Byrne, Hedley Byrne, advertising agents, had been indirectly informed by Heller & Partners Ltd, the bankers of Easipower, a company wishing to place a large order, that Easipower was a "respectably constituted company, considered good for its ordinary business engagements". They wanted to know if Easypower were creditworthy, and asked their bank, the national Provincial, to find out. Heller & Partners reported that Easipower Ltd was credit-worthy, and in reliance on this statement, Hedley Byrne placed advertising orders for them. v. HELLER & PARTNERS LIMITED. As this involved giving Easipower credit they asked Easipower's bankers, the respondents, for a … A customer, Easipower Ltd, put in a large order. Hedley Byrne & Co Ltd v Heller & Partners Ltd (1964) Facts: The appellants (Hedley Byrne) were advertising agents who had contracted to place advertisements for their client's (Easipower) products. Hedley Byrne v. Heller [House of Lords]  AC 465 Summary: Hedley (the appellants) were advertising agents who had provided a substantial amount of advertising on credit for Easipower. These assurances turned out to be negligent. They intended to advertise on behalf of Easypower Ltd.